Small World Labs

Small World Labs powered communities help non-profits achieve and further their mission in many ways. Here are just a few:

Engage Your Constituents Online
This is basic but fundamental. People’s mindshare and attention has moved to the Internet. Furthermore, the number one destination for users online is social networks. Your constituents are online. To remain relevant, you need to be engaging them there.

Increase Donations
Acquiring more constituents and keeping your existing constituents engaged directly impact the bottom line. Additionally, communities can influence how much money each constituent contributes to your organization. An independent study showed that constituents joining a Small World Labs powered community increased their revenue contribution per constituent by 437%.

Enable Advocates to Encourage Supporters
Many nonprofits promote advocacy initiatives as a part of their mission, such as letter writing campaigns to influence governmental policy. By connecting your constituents together, a Small World Labs community enables your top advocates to lead by example and share their actions with other supporters, thereby encouraging greater participation and support for initiatives.

Attract New Constituents
Engaged constituents become your organization’s greatest advocates. An independent study showed that after joining a Small World Labs powered online community, constituents referred 78% more people to the organization than before joining the community. Additionally, online communities transcend geographic boundaries and extend your nonprofit’s reach to constituents beyond its traditional borders.

Improve Constituent Engagement & Loyalty
In addition to the time they spend on your private social network, we’ve found that Small World Labs powered community members spend 300% more time on your other web properties, increasing their engagement not only with each other, but also with your non-profit organization. This moves donors, volunteers, and other supporters up the engagement pyramid, increasing their loyalty and commitment. It also creates a larger pool of candidates for volunteer and organizational leadership positions.

Connect Supporters with Beneficiaries
Sometimes supporters are hesitant to give to a non-profit because of their inability to see the end results. Supporters are often far removed from the end beneficiaries. Providing a Small World Labs powered online community that unites all of your constituents around your cause helps solidify the movement around your cause.

Enrich Your Data & Understanding of Constituents
Constituents provide a wealth of information about themselves in social networks. Unfortunately, when this occurs on 3rd party social networks like Facebook, Twitter, and LinkedIn, that data is owned by the 3rd party network and kept away from your organization. In an online community, your non-profit organization owns the data. This information provides a more comprehensive view of your constituents, as well as helps improve your organization’s insights, decisions, and marketing efforts.

Reduce Support Costs and Improve Satisfaction
Handling inquiries and issues via telephone or email is costly and inefficient. The same topic is often attended to by staff over and over again with different constituents. In a community, a digital library of these questions and answers is developed and each question’s answer can be viewed and referenced many times. Additionally, as a community hits critical mass, constituents begin to answer each other’s questions faster than you can, driving down support costs and providing a better experience.

Improve Search Engine Optimization (SEO) and Page Rank
All the content and discussions that users add to your community can be made available to indexing by search engines. This provides innumerable keyword combinations that appear in the “long tail” type searches that make up over 70% of overall website search traffic. The addition of these keywords and content would be too costly for your organization to create on its own. Additionally, our community platform is designed with effective SEO principles that benefit not only the page rank of your community pages, but also your overall website as well.

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