Small World Labs powered communities increase the value that associations and member bodies provide to their members in many ways. Here are just a few:
Engage Your Members Online
This is basic but fundamental. People’s mindshare and attention has moved to the Internet. Furthermore, the number one destination for users online is social networks. Your members are online. To remain relevant, you need to be engaging them there.
Increase the Value to Your Members
Most members join an association to network with others, share & learn from experiences, keep abreast of industry trends, support their profession, and progress their careers. Each of these activities can be empowered by a well-constructed, online community.
Improve Member Engagement & Loyalty
In addition to the time they spend on your private social network, we’ve found that community members spend 300% more time on your other web properties, increasing their engagement not only with each other, but also with your organization. This moves members up the engagement pyramid, increasing their loyalty and membership renewal rates. It also creates a larger pool of candidates for volunteer and organizational leadership positions.
Attract New Members
Engaged members become your organization’s greatest advocates. An independent study showed that after joining a Small World Labs powered online community, members referred 78% more people that became paying members. Additionally, communities can serve as effective teasers to potential prospects and extend your organization’s reach to members beyond your its traditional borders.
Acquiring more members and keeping your existing members directly impact the bottom line. Additionally, communities can influence how much money each member contributes to your organization. We’ve seen increases in the average revenue contribution per member by as much as 437%.
Enrich Your Data & Understanding of Members
Members provide a wealth of information about themselves in social networks. Unfortunately, when this happens on 3rd party social networks like Facebook, Twitter, and LinkedIn, that data is owned by the 3rd party network and kept away from your organization. In an online community, your association owns the data. This information provides a more comprehensive view of your members, as well as helps improve your organization’s insights, decisions, and marketing efforts.
Reduce Support Costs and Improve Satisfaction
Handling inquiries and issues via telephone or email is costly and inefficient. The same topic is often attended to by staff over and over again with different members. In a community, a digital library of these questions and answers is developed and each question’s answer can be viewed and referenced many times. Additionally, as a community hits critical mass, members begin to answer each other’s questions faster than you can, driving down support costs and providing a better experience.
Improve Search Engine Optimization (SEO) and Page Rank
All the content and discussions that users add to your community can be made available to indexing by search engines. This provides innumerable keyword combinations that appear in the “long tail” type searches that make up over 70% of overall website search traffic. The addition of these keywords and content would be too costly for your organization to create on its own. Additionally, our community platform is designed with effective SEO principles that benefit not only the page rank of your community pages, but also your overall website as well.
Want to learn more? Call us at +1-512-474-6400 or fill out our contact form and we’ll give you a call at a time that is good for you.