Small World Labs Community Management and Social Media Strategies

The Small World Labs team provides ongoing Community Management and Social Media Strategies that help clients get the most out of social media initiatives, without relying on already strained internal IT resources. From ongoing community management to building and executing social marketing programs, we stay online with our clients to ensure programs are vibrant and successful.

Ongoing Community Management
Manage dynamic online environments to ensure that communities continue to meet business and user needs.

  • Creating usage guidelines consistent with enterprise goals and conditions.
  • Continuous review and management of all content and activities flagged by users.
  • Ongoing communications with both reporting and reported users.
  • Reviewing activities and actions taken with clients on a weekly basis.
  • Monitoring site performance to ensure all areas are working properly.

New Member Acquisition
Develop and execute ongoing campaigns to attract and retain more active community participants.

  • Identifying channel strategies for Email, Search, Social Media, Advertising and more.
  • Developing content for online materials and campaigns.
  • Executing and managing campaigns, and reporting results.

Community Vibrancy
Work closely with client to develop and execute programs that increase user activities and interactions.

  • Developing, managing and monitoring engagement campaigns and activities that foster interactivity.
  • Highlighting appropriate user-generated content and integrating it with existing content to promote the ideal behavior in line with community guidelines.
  • Creating and updating user announcement pages.
  • Assisting clients with the creation and enhancement of content areas, including help and FAQ pages.
  • Incorporating client content into relevant community areas and creating targeted pages using search engine optimization (SEO) best practices.
  • Identifying community content and activities that can be used across the organization (marketing, member management, HR and PR).
  • Monitoring site activities and consulting with clients on continuous improvements.

Social Marketing
Execute programs to improve the profile of the community, company or brand by using social media channels.

  • Evaluating available social media channels and identifying approaches to improve online awareness (Twitter, Facebook, YouTube, LinkedIn).
  • Deploying, managing and reporting on all social marketing results.