Small World Labs

I just finished reading a great report from the gang at McKinsey that is one the most compelling c-suite level justifications for Web 2.0 that I've seen to date. Wrapped in the delicious academic stylings of McKinsey, the report speaks directly to executive management and addresses opportunities and potential pitfalls. If you are trying to sell social media internally, this is a must read report:

http://budurl.com/5ded